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Cooler Master GM2711S with 27″ 1440p, 180Hz and Advanced Reflectionless Technology (A.R.T.) Panel

Simon Baker
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Cooler Master are planning to release a new monitor in their range in the near future, one aimed at gamers and visual creators. The GM2711S is a mid-tier gaming monitor that can also support content creators, and offers a 27″ sized screen, 2560 x 1440 resolution and a 180Hz refresh rate. It’s based on a so-called ‘Ultra Speed IPS’ panel from AU Optronics and features the panel manufacturer’s new ‘Advanced Reflectionless Technology’ (ART). We talked about this new panel tech back in our March 2023 panel roadmap update, and there’s some more information below on it too.

Related news of the other new Cooler Master monitors announced:

A.R.T. (Advanced Reflectionless Technology)

ART combines anti-reflection and anti-glare treatments which are designed to change the direction of reflected light, and reduce scattered light to a level that is barely noticeable. Basically it will help reduce glare and reflections on matte coated panels, even in very bright environments. AUO’s surface design also eliminates ambient light disturbances and helps preserve the true color tones, saturation and ambient contrast. 

This technology was originally designed for panels that might be used in art displays and galleries (also linked to the the name A.R.T.) allowing artists to be able to reproduce texture, brushstrokes and original colors of the artworks and paintings they love in an authentic digital format. It’s now being integrated in to some of their monitor panels, largely aimed at the general/office/productivity/professional type uses, as opposed to gaming panels. Although a few offer mid-tier refresh rates still like the 180Hz panel being used here for the GM2711S monitor. With this new coating, display brightness can be reduced by around 20% AUO say, compared with a traditional panel, helping to save energy by up to 60%.

This panel coating is likely more useful for when you want to use the screen in a brighter room or during the daytime, as opposed to perhaps night-time gaming or darker room conditions. We have not yet seen this new panel coating technology in action ourselves, so look forward to seeing how it performs when we have chance.

Cooler Master GM2711S Specs

The screen is 27″ in size and offers a flat format panel with a 2560 x 1440 resolution. There is a 2ms G2G response time, 1000:1 static contrast ratio, 350 cd/m2 brightness, 178/178 viewing angles, 8-bit colour depth and a wide colour gamut covering 95% of the DCI-P3 reference space as well as 91% of Adobe RGB. The screen has a 180Hz refresh rate which is supported by adaptive-sync for VRR from compatible NVIDIA and AMD systems. A 0.5ms MPRT spec also suggests the availability of a strobing blur reduction backlight mode.

For connectivity there are 1x DisplayPort 1.4 and 2x HDMI 2.0 available. There are also 2x USB data ports and an audio and headphone output jack available. The stand offers a full range of tilt, height, swivel and rotate adjustments.

Pricing and Availability

The GM2711S has an RRP of $299 USD, or £265 GBP in the UK and is expected to be released in early Q1 2024. Note that the UK price is also impacted by shipping costs, exchange rates and VAT as is always the case.

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